Today, plastic surgery has become a powerful trend affecting social norms. This popularity, which accelerated with the influence of the media and celebrities, led to a reshaping of the perception of beauty and a greater normalization of aesthetic operations. Social media platforms, television programs and celebrities openly sharing their aesthetic processes present plastic surgery as a visible and acceptable option. While the interest in aesthetic operations is increasing, especially among young people, the role of the media and celebrities behind this popularity is becoming more and more evident every day. So, how do the media and celebrities affect this process and how do they contribute to the spread of plastic surgery?
Media and social media play an important role in the popularization of plastic surgery. Especially social media platforms not only promote aesthetic operations, but also reshape beauty standards. Visual platforms such as Instagram and TikTok contribute to the spread of aesthetic trends such as flawless skin, ideal nose and prominent facial features. In addition, social media filters and editing tools cause users to put themselves in a constant comparison and look more favorably on aesthetic operations. These effects make plastic surgery more accessible and attractive, increasing the demand for aesthetic operations in society
These effects suggest that social media filters can have serious psychological consequences on self-perception and have a profound impact on aesthetic standards in society.
The media has a strong impact on young people by constantly keeping plastic surgery trends on the agenda. Especially on social media platforms, “flawless” looks are frequently emphasized, and young people have started to see plastic surgery as a norm. This process has led young people to compare themselves with the standards of beauty idealized by the media and to be more welcoming to plastic surgery. Furthermore, celebrities and influencers openly sharing their aesthetic operations contributed to the normalization of these procedures, making aesthetic interventions more attractive for young people. While this effect may create self-confidence issues and body image concerns in young people, it has also led to aesthetic surgery being seen as a necessity.
Media and celebrities play an important role in increasing the place and popularity of plastic surgery in society. The redefinition of the perception of beauty in social media and traditional media presents aesthetic operations as a norm, not just a change in appearance. Young people, in particular, internalize these ideal beauty standards that they are constantly exposed to through the media, and are more welcoming to plastic surgery and increase demand. With the influence of celebrities and influencers, plastic surgery is becoming more widespread in all segments of society and the desire of individuals to redefine themselves in accordance with these norms is strengthening. Considering the role of the media and celebrities in this field, it is clear that plastic surgery will continue to exist by increasing its impact in the future.
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As Esteworld Health Group, Turkey’s plastic and aesthetic surgery-focused service provider, we have been offering aesthetic services at high medical standards for more than 25 years with the motto ‘Healthy beauty!
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